Having traveled to more than 50 countries and used local web services and apps, I have felt that
This is despite the fact that Japanese services are of high quality,“We are in a state where we can't be found abroad.” That is to say.
After returning to Japan, when talking with foreigners in Japan, I often hear people say, "I couldn't search because there was no English page. I couldn't make a purchase.
Japan has truly great service and technology. They are polite, sincere, and of high quality. But from a foreigner's point of view,
No English page to begin with.
Even if there is, the images are in Japanese and I can't understand important information.
Japanese premise is difficult to understand the structure.
Such cases are very common.
Overseas, people first search, compare, and review in English to make a decision. Without an English page to serve as the entry point, they cannot even know it exists.
The technology and services of Japanese companies are world-class.
That is why I felt it would be a great waste to be buried just in the way we communicate and are found.
