2025 Edition] 18 recommended web site designers for real estate companies with stylish and easy-to-read designs (with cost comparison chart).
Website Development for the Real Estate Industry
Are there any real estate agents who have such a problem?
A real estate website is different from a typical corporate website. Specialized features such as property search function and map display are required.From. In addition to design, the key to success or failure in attracting customers is whether the information users seek is well described.
For example,No floor plans, no information about the neighborhood."If your website lacks important information about the property, such as the following, you may miss an opportunity to attract customers. In this article, we will discuss common mistakes in real estate website design Examples of real estate companies that have successfully attracted customers Points to keep in mind when choosing a website production company The following is an explanation of the following points. We want to create a website that is not only well-designed but also functional." If you think so, please read to the end.
Table of Contents
- Tips on how to choose a website design for your real estate company
- SaaS-based real estate website and web production company differences and price comparisons
- 10 website developers for real estate companies
- 7 leading companies offering SaaS-based services for the real estate industry.
- What should be incorporated in a real estate agency's website
- The most important thing for a real estate company's website! It's easy-to-see property photos
- Frequently asked questions on real estate websites
Tips on how to choose a website design for your real estate company
Design is an important element when a real estate company creates a website. Creating a website that presents property information in an attractive manner and is easy for users to use will lead to an increase in the number of inquiries and improve credibility. Here are some tips for choosing a website design for real estate companies.
1. user-oriented design
Many of the visitors,I want to find property information quickly and easily.We believe that this is a good idea. Therefore, the property search function is placed on the top page, and filtering andImproving search accuracyis important. Responsive design for smartphones is also a must. as more and more users are accessing the site from mobile devices,Ease of use on mobile devicesBe aware of the following
2. optimization of visual content
Visual information is important for real estate.Photos and videos of the property should be shown in high quality.is required. Implement simple, easy-to-read galleries that make it easy for users to find the property appealing. In addition, interactive content such as 360-degree views and virtual tours are also useful.
Consistency with brand image
The design of the website should also be consistent with the company's brand image. For example, incorporating an elegant and trustworthy design will enhance the company's credibility and give customers a sense of security. The use of color and font selection should also be in line with the target audience.
SaaS-based real estate website and web production company differences and price comparisons
What is a SaaS-based real estate website?
SaaS (Software as a Service) is software provided in the cloud. SaaS services for the real estate industry are characterized by ready-to-use convenience, with pre-provided functions such as property information management, property search, and customer management. This allows real estate companies to quickly digitize their operations without having to develop complex systems in-house. The lower initial cost is ultimately more expensive than having your own website for long-term operation. Also, there is a possibility that you may lose your rights (your existing data) if you want to migrate your site to another platform.
What is a web production company?
Web production companies are companies that create custom-made websites to meet the needs of their clients. Website production companies specializing in the real estate industry in particular build property search systems and customer management functions, though,Wide range of customization and flexibility in design and functionalityIt is. Initial costs are typically higher because of the custom-made sites created for each client.
3. main differences
| feature | SaaS-based real estate website | Web production company |
|---|---|---|
| Introduction speed | Immediate implementation. Can be used immediately after registration. | Production time required (1-3 months or more) |
| Customization flexibility | Limited scope for customization | Completely custom-made. Can be designed according to the client's requirements. |
| cost | Low initial cost with monthly fee system. | Long-term (two or more years of operation) is often less expensive. |
| Maintenance and Renewal | Provider always provides the latest features. No maintenance required | Needs to be updated in-house. Maintenance contracts may be required. |
| SEO and marketing support | Template dependent. Flexible SEO is difficult. | Advanced SEO and marketing features can be implemented |
| design | Template-based with limited design options | Design is completely custom and free |
10 website developers for real estate companies
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- Move to Japan symbol used as a placeholder (either because a number of other words could be used in that position or because of censorship) Service: (Japanese only) Website creation, translation, SNS operation, advertising operation, IT consulting Features: -Features: -Features Industry's top low price from 29,000 yen. English, Chinese, Korean and other multilingual support, global standard design, customer attraction support ○ ○ ○ ○ ○ ○ ○ ○ ○ ○ ○ ○ ○ ○ ○ ○ ○ ○ ○ ○ ○ ○ ○ ○ ○ ○ URL:. Move to Japan
- LIG Corporation symbol used as a placeholder (either because a number of other words could be used in that position or because of censorship) Service: (Japanese only) Website creation, SEO, design customization ○ ○ ○ ○ ○ ○ ○ ○ ○ ○ ○ ○ ○ ○ ○ ○ ○ ○ ○ ○ ○ ○ ○ Features: -Features: -Features Multi-industry support, high degree of freedom in design ○ ○ URL:. LIG
- Website Production Office Co. symbol used as a placeholder (either because a number of other words could be used in that position or because of censorship) Service: (Japanese only) Website development and update support specializing in the real estate industry ○ ○ ○ Features: -Features: -Features Provides industry-specific functions such as a real estate property search function Real Estate URL:. Website Production Office
- Branding Technology, Inc. symbol used as a placeholder (either because a number of other words could be used in that position or because of censorship) Service: (Japanese only) Consulting, marketing strategy, design ○ ○ Features: -Features: -Features Specializing in the real estate industry to attract more customers ○ ○ ○ ○ URL:. Branding Technology
- EYAS Corporation symbol used as a placeholder (either because a number of other words could be used in that position or because of censorship) Service: (Japanese only) Dedicated real estate website development and SEO ○ ○ Features: -Features: -Features For community-based real estate companies ○ ○ URL:. eYAS
- Orange Web Inc. symbol used as a placeholder (either because a number of other words could be used in that position or because of censorship) Service: (Japanese only) Website development for real estate companies, property search system Real estate company website design and development Features: -Features: -Features Easy-to-operate management screen, SEO ○ ○ URL:. OrangeWeb
- CoreNet, Inc. symbol used as a placeholder (either because a number of other words could be used in that position or because of censorship) Service: (Japanese only) CMS implementation and site customization for real estate CMS Features: -Features: -Features Customizable CMS dedicated to real estate "Real Estate Bazaar ○ ○ URL:. core network
- C&A Corporation symbol used as a placeholder (either because a number of other words could be used in that position or because of censorship) Service: (Japanese only) Website production, updating agency, property database linkage Website design, update services, property database linkage Features: -Features: -Features Automatic updating of property information and SEO are strong features ○ ○ ○ URL:. C&A
- Gupe Corporation symbol used as a placeholder (either because a number of other words could be used in that position or because of censorship) Service: (Japanese only) Website creation, template design ○ ○ Features: -Features: -Features Easy and low-cost creation ○ ○ URL:. goop
- Web Progress, Inc. symbol used as a placeholder (either because a number of other words could be used in that position or because of censorship) Service: (Japanese only) Website creation and digital marketing support for the real estate industry Real Estate Features: -Features: -Features One-stop support from design to attracting customers. ○ ○ ○ ○ URL:. Web progress
- Infosense Ltd. symbol used as a placeholder (either because a number of other words could be used in that position or because of censorship) Service: (Japanese only) Real estate website production, property information management system Real estate website production Features: -Features: -Features Flexibility to meet the needs of real estate companies ○ URL:. infosense
7 leading companies offering SaaS-based services for the real estate industry.
- IELAB Inc. Description: "Ierabu" provides a cloud-based service specialized for the real estate industry, offering one-stop support for property management, customer management, website creation, and customer attraction support. It also offers a full range of SEO and marketing functions to improve operational efficiency for the entire industry. Link:. IELAB Inc.
- property data Description: Property Data is a service that provides cloud-based data management and property management systems for the real estate industry. It is designed for rapid data processing and operational efficiency, making it easy to register and update properties and respond to customers. Link:. property data
- Kanri Corporation Description: "Canry" is a SaaS-type real estate management tool that allows you to easily manage property information. It enables batch management of property information and automatic updating of property information, greatly improving operational efficiency. It also has enhanced marketing functions and a number of tools to attract more customers. Link:. Kanri Corporation
- At Home Co. Description: At Home offers cloud services for real estate agents to manage property information, manage customers, and support website operations. It is easy to publish and share property information, and to collaborate with other agents. Link:. At Home Co.
- Livesense Corporation (HOME'S) Description: Livesense, the provider of HOME'S, not only operates a real estate portal site, but also offers a SaaS-type service that provides property management and customer attraction support for vendors. The company also offers multilingual support, enabling business development targeting both domestic and international customers. Link:. Livesense Corporation (HOME'S)
- Big Data Estate Co. Description: We provide property management systems that leverage big data and specialize in aggregating and marketing property information. We have enhanced data analysis tools to support business growth and efficient property management for the real estate industry. Link:. Big Data Estate Co.
- Vivid Consulting Inc. Description: Provides a simple, easy-to-use property management system for the real estate industry. The cloud-based system enables smooth management and updating of property information, reducing the burden on the field. The system also features multilingual support and integration with other services. Link: Link Vivid Consulting Inc.
What should be incorporated in a real estate agency's website
When a real estate company creates a website, it is important not only to make it easy for users to find property information, but also to effectively incorporate content that enhances credibility and leads to inquiries. The following is a detailed explanation of the essential points of a real estate company's website.
1. property search function
The core of the real estate website is,Easy-to-use property search functionIs. Enhance your search filters to make it easy for customers to find properties. By providing options to fine-tune search criteria such as area, price, property type (rental or for sale), size, age, and facilities,Users can find the right property for them.It is easier to find the
2. property details page
On each property detail page,Securely posted photos, videos, floor plans, and location of the property.It is important to Photos of the property should be of high quality and convey the brightness and spaciousness of the rooms. In addition, provide specific information on the property's features, surrounding environment, and accessibility, so that the client can have a concrete image of the property.
3. contact form and chat function
To create an environment in which customers feel comfortable inquiring about the company's services, clear andSimple inquiry formPrepare the following information. Adding a chat function that allows you to respond to questions in real time will immediately resolve customer questions and concerns and increase your inquiry rate.
4. factors that enhance reliability
To showcase a real estate company's credibility, it is effective to include information about the company's accomplishments, customer testimonials, and certifications. In addition to the company profile page, we have beenA page that specifically introduces the number of properties handled and success stories.to create a sense of security for visitors.
5. multilingual support
For real estate companies that offer properties not only in Japan but also to foreign investors and residents abroad,A multilingual website is essential.It is. By providing multilingual support, such as English, Chinese, and Korean, you will be able to reach a wider target audience. In addition,Multilingual sites are also effective as SEO (search engine optimization) measuresIt is.
6. embedding access information and maps
Utilize the Google Map embedding feature to clearly communicate the property's location and access information. Ensure that customers are also informed about the convenience of the area surrounding the property (schools, supermarkets, hospitals, etc.).
7. customer feedback
Customers are curious about what kind of customers there are besides them, what kind of requests they made, the process, fees, and the personality of the person in charge. By posting such live reviews on the website in an unbiased manner that is clearly visible to customers, the closing rate will increase.
The most important thing for a real estate company's website! It's easy-to-see property photos
On a real estate website, property photos are the first element to attract user interest. High-quality, attractive photos can significantly increase the number of views and inquiries. Here is some advice on how to take and present effective property photos on a real estate website.
1.The quality of the photographs determines the sense of trust.
Property photos make the "first impression" of the property.Elements. Good image quality is important. Blurry or dark photos not only detract from the property itself, but also negatively affect the overall credibility of the site. Use a high-resolution camera or smartphone and take professional-looking photos. Consider hiring a professional photographer. For important or high-end properties, hiring a professional photographer can provide more sophisticated photos.
2. Use natural light to create a bright impression
The brightness of a photograph directly affects the impression of the property. Take photos during the daytime. Photographing during the time of day when natural light is easiest to access (10:00 a.m. to 3:00 p.m.) will give the entire room a bright, clean impression. Open curtains and blinds To maximize the amount of natural light, open all window curtains before shooting.
3. Devise a shooting angle.
The same room can give a very different impression depending on the angle at which it is photographed. Use a wide-angle lens A wide-angle lens is useful for taking pictures that give a sense of spaciousness even in a small space. However, excessive wide angles can cause distortion, so care should be taken. Be aware of eye level By positioning the camera at eye level, you can take photos that are natural and easy to look at. This height is especially basic in living rooms and dining rooms. Shoot from the edges of the room To capture the entire room, it is effective to shoot from the four corners of the room. This gives a sense of depth to the composition.
4. Don't forget to take pictures of the exterior and the surrounding environment.
In order to comprehensively convey the appeal of a property, it is important to have not only interior photos, but also photos of the exterior and surrounding environment. Exterior Photos Photographs should be taken so that the entire building can be clearly seen, and the entrance and entrance should also be introduced. Photos taken on a blue sky will look better. Surroundings Photograph the nearest train station, supermarkets, schools, parks, and other locations that are convenient to live in.
5.Finishing touches with photo editing
Editing after shooting is another important process that enhances the completeness of property photos. Color Adjustment Brightness and contrast are adjusted to create a clearer, more attractive result. Cutting unnecessary elements Trim unnecessary elements from the photo.
Q&A Frequently asked questions on the real estate website
Q: What is the difference between a SaaS-based real estate website and a web production company?
A: A SaaS systems can be implemented immediately and charge a monthly fee, but offer less flexibility for customization. web production companies have higher initial costs, but offer more flexibility in design and functionality.Q: What are the price quotes for website development for real estate companies?
A: A SaaS services range from ¥10,000 to ¥50,000 per month, while web production companies have initial costs ranging from ¥150,000 to ¥5,000,000.Q: What should I look out for when choosing a SaaS-based real estate website?
A: A It is important to check whether immediate implementation is possible, whether there is a monthly fee, whether there are limitations on customization, and the features offered and SEO support.Q: What should I look for when choosing a web production company?
A: A It is to check production time, initial cost, SEO and marketing capabilities, and long-term operational support.Q: Which is the best way to create a multilingual real estate website?
A: A SaaS systems can also provide multilingual support, but if more detailed customization and SEO measures are required, a web production company is the right choice.
