The latest 2025] 10 recommended private accommodation website development companies! How to choose without fail

For those of you who want to start a private home stay business or are already operating one but are having trouble attracting customers, have you created a website?

In fact, having an attractive website is,It's essential to the success of a private lodging business.

On this page, we will explain in an easy-to-understand manner the importance of creating a website for private accommodations, how to choose a production company that will not fail, and examples of common mistakes. By reading this article, you will know what kind of website you should create to attract visitors and what kind of production company you should choose. Create the perfect website for you and attract many travelers!

We also recommend 10 production companies for your reference.

The Importance of Creating a Website for Residential Accommodation

A website is now an essential tool in the management of a private residence. This is because the benefits of having a website are immeasurable. It is more than just providing information on accommodations; it plays an important role in supporting the fundamentals of management. Here, we explain the importance of creating a website for private accommodations from three perspectives.

increase the ability to attract customers

For those private accommodations that do not have a physical store, the Internet is the lifeline for attracting customers. Your homepage is the "face" of your private accommodations on the Internet. By posting attractive photos, detailed information, and user reviews, you can increase the interest of potential customers and lead them to make reservations. In addition,Foreign visitors to JapanA multilingual website is very effective when targeting In addition, information dissemination centered on the website, such as linking to social networking services and establishing a blog, makes it possible to reach a wider range of customers.The website acts like a salesman working 24/7/365.The first is the

Branding Enhancement

A website plays an important role in differentiating your private accommodations from other private accommodations and establishing a unique brand image. By effectively communicating the concept and particulars of your private accommodations, as well as the charms of the local area, you will be able to resonate with customers and increase your value as an accommodation facility that can provide a special experience. For example, by introducing the special interior design, amenities, and recommended spots in the area,Unique appeal not found in other private accommodationsIt will be. In addition, posting customer testimonials can enhance a sense of trust and security. Building a consistent brand image will make it easier for customers to remember you and help you gain repeat customers.

More efficient reservation management

By implementing a reservation system on your website, you can streamline reservation management by reducing phone calls and emails. Customers will be able to make reservations 24 hours a day, 7 days a week,Real-time room availability check and smooth reservation processThe system also reduces the burden on the administrator by automatically updating reservation status and centrally managing customer information. In addition, automatic updating of reservation status and centralized management of customer information will also reduce the burden on the administrator side. Furthermore, if a payment system linked to the reservation system is introduced, the time and effort of payment management can be eliminated. This will reduce human error and enable more accurate and efficient operations.

(data) item	Advantages of our website
attracting customers	Capable of attracting customers 24 hours a day, 365 days a year, with multilingual support for foreign visitors to Japan.
branding	Communicate unique appeal, gain customer empathy, and increase trust and a sense of security
Reservation Management	Automated reservation management, centralized customer information management, and reduction of human error

These elements are combined,Attracts a steady stream of customers and improves salesTherefore, website development is very important in the management of private accommodations. For successful management of private accommodations, it is essential to build an effective website.

Types of Residential Accommodation Website Production

There are several major types of private lodging websites. It is important to understand the characteristics of each and choose the type that best suits the size and purpose of your private accommodation.

template type

Template type is a type of website that can be easily created by replacing photos, text, and other content based on a pre-prepared design and layout. This type is recommended for those who want to keep costs down and create a website easily.Low initial cost and short production timeThis is an advantage. However, it is not suitable for those who wish to pursue originality due to its limited customizability.

Advantages	demerit
low price	Low customizability
short delivery time	lack of originality
Easy to create	Limited SEO effectiveness

Even within the template type, it can be further subdivided.

Free Templates

Many templates are available free of charge.Create a website at no cost.This is a major advantage. However, they are often limited in functionality and design, and often lack a full support system. For example,Jimdoand ... andWixand other services. Please note that free plans often have restrictions such as not being able to use your own domain name.

Paid Templates

Paid templates are compared to free templates,Wide variety of functions and designsIn,Excellent support system.In many cases, the cost is several thousand yen to several tens of thousands of yen. The cost is usually from a few thousand yen to several tens of thousands of yen, and a WordPress theme is one example. For example, a WordPress theme can be considered as a kind of theme,Official WordPress Theme DirectoryYou can find them from such sources as

fully custom-made type

The full custom-made type is everything from the design to the system.Produce your own originalType. You can create the most suitable website for your own private accommodation concept and target audience.High degree of freedomis the biggest advantage. However, it tends to be more expensive than the template type. Also, the production period is longer, so it is necessary to proceed with a schedule with sufficient time to spare.

Advantages	demerit
High customizability	high price
Highly original design	long delivery time
Easy to improve SEO effectiveness	Expertise may be required

There are two types of full-customized development: scratch development and CMS-based development.

Scratch Development

Scratch development, using programming languages,Build a system from scratchMethod. It offers a great deal of flexibility because it allows a completely original system to be built, but the development costs and time required for development are significant. It is suitable for cases with advanced functions or special requirements.

Development using CMS

What about development using a CMS (Content Management System)?Customization based on an existing system such as WordPressMethod. Compared to scratch development, development costs and time can be reduced, and since WordPress has a wide variety of plug-ins and various functions can be easily added, it is also suitable for creating a website for private accommodation. For example,WordPressand ... andconcrete5These include the following. In addition to the above, website production using no-code tools has also attracted attention in recent years.Can be operated visually without programming knowledgeTherefore, it is easy to create a website. For example,Webflowand ... andSTUDIOand others.

Points for choosing a private accommodation website production company

An effective website is essential to the success of an overnight stay business. From attracting customers to managing reservations, a website performs a wide range of functions and is the very heart of your business. We will explain in detail the key points for choosing the best partner from a number of production companies.

Achievements and Experience

Track record and experience are important indicators of a production company's credibility. In particular, a company with extensive experience in the residential accommodation industry can be expected to produce effective websites because they understand the industry's unique needs and challenges. Check the number of websites they have produced and the examples of websites they have worked on. For example, URLs of actual private accommodation websites they have produced and testimonials from clients are helpful.

Supported Areas

The coverage area of the production company is also important. If a company is located far away, it may take time for meetings and on-site surveys. Also, if the company is locally based, they will be able to produce a website based on their understanding of the characteristics of the area. Check whether the company offers nationwide services or specializes in a particular region, and choose the company that best suits your needs.

Production cost

Production costs should be carefully considered to fit your budget. It is important to understand the market price and to obtain quotes from multiple companies for comparison. Consider not only the cost, but also the balance with the services offered. Be aware that there are cases where a low-cost plan may lack necessary functions, or a high-cost plan may include unnecessary functions. Check not only the initial cost but also the running costs.

Support System

Make sure that there is an ongoing support system in place even after the website is published. It is important to compare and consider support from a long-term perspective, such as response to problems, website updates and management, and SEO. It is also helpful to check the types of inquiry methods, such as telephone, e-mail, and chat, as well as the response time.Ministry of Internal Affairs and Communications (MIC) information dissemination support site for local governmentsand others to understand the importance of support.

SEO

SEO is essential for increasing traffic to your website. Check to see how much effort the production company is putting into SEO and the specific measures they are taking. It is important to confirm that a multifaceted SEO strategy is in place, including keyword selection, internal measures, and external measures, etc. Compare and contrast their SEO track record and specific proposals, and choose the company best suited to achieve your company's goals.How Google Search WorksIt is also important to understand the

multilingual support

If you are targeting foreign visitors to Japan, multilingual support is a must. Make sure that your website supports not only English, but also Chinese, Korean, and other major languages. It is also important to check the accuracy of the translation and the additional costs associated with multilingual support. It is also a good idea to check if translations are provided by professional translators rather than automated translations.

design ability

The design of your website will greatly affect the impression it makes on users. Make sure that the design is appealing to the target audience and that it is easy to use and view. It is important to check details such as the quality of photos and videos, font type, and overall color scheme of the site. Since design preferences are subjective, it is also useful to ask the opinions of several people.

Responsive support

Responsive support is essential for comfortable viewing on a variety of devices, including smartphones and tablets. Check for display corruption and operability issues on a variety of devices. If your website is not responsive, the user experience may be compromised, leading to lost opportunities.

point	Details
Achievements and Experience	Check our track record in the residential accommodation industry, number of production cases, client testimonials, etc.
Supported Areas	Find out if it is a national or regional service.
Production cost	Compare and contrast initial costs, running costs, and cost-effectiveness
Support System	Find out how to contact us, response times, and support details
SEO	Confirm specific measures such as keyword selection, internal measures, external measures, etc.
multilingual support	Check the number of languages supported, translation accuracy, and additional costs
design ability	Confirm appeal to target audience, ease of use, and visibility
Responsive support	Check display and operability on various devices

Based on these points, compare multiple production companies and select the best partner for your company's needs. Careful planning and appropriate vendor selection are the keys to a successful overnight stay business.

10 recommendations for private accommodation website development companies

Company Name	Price	feature	Recommendations	Official Site
Move to Japan, LLC	From 148,000 yen	The company has strength in inbound web production, and can also provide SEO and multilingual support.	The company provides full support specialized in the residential accommodation and tourism industry, and specializes in creating websites with an eye to attracting visitors from overseas.	Official Site
WANNAGROW Corporation	From 500,000 yen	Able to propose well-designed website production and marketing strategies.	He specializes in creating fashionable websites with branding in mind.	Official Site
LIG Corporation	From 1 million yen	Creative design and highly functional website production are available.	We can create a website with a highly unique design and strong SEO.	Official Site
GIG inc.	From 800,000 yen	Strong UX/UI design and integration with private accommodation reservation systems.	Smooth operation is possible through integration with the reservation system.	Official Site
Zero One Corporation	From 300,000 yen	Reasonable plans for small and medium-sized businesses.	Provides a solid design and SEO strategy while keeping costs low.	Official Site
Axia Corporation	Inquiry required	Tailor-made web production to meet detailed requests.	For those who want to create a completely original website.	Official Site
FirstNet Japan	From ¥400,000	Provides website development with an emphasis on SEO.	Recommended for those who want to achieve high rankings in search engines.	Official Site
Web Rider, Inc.	Inquiry required	Web production company with strengths in content marketing.	Able to create sites that utilize SEO-friendly blogging and content marketing.	Official Site
transcosmos inc.	Inquiry required	Web production and DX support for major companies is available.	Reliable production company capable of handling large scale projects.	Official Site
Genius Web Inc.	From 500,000 yen	Provides web production that combines design and functionality.	Recommended for those who want to create a site that combines stylish design with ease of use.	Official Site
Bage Inc.	From 1 million yen	He specializes in strategic web design and content marketing.	Recommended for those seeking a website design with business growth in mind.	Official Site
Coonerwork Corporation	Inquiry required	He specializes in web production for small and medium-sized businesses and sole proprietorships.	Low-cost, effective website development for private accommodation owners.	Official Site
M Hand Co.	From 800,000 yen	Provides website development that combines high quality design and marketing.	Ideal for those seeking sophistication.	Official Site
Pro-Vision Inc.	Inquiry required	Specializes in website production in conjunction with system development.	For those who want to build a site that includes a reservation system and membership management functions.	Official Site
Inova Corporation	Inquiry required	Provides web production utilizing digital marketing.	The company's strength lies in creating websites with an eye to attracting customers.	Official Site

We have carefully selected 10 recommended companies from among many production companies, comparing their costs, functions, and support systems. Please use them as a reference to find the best partner for your private accommodation business. There are many other production companies in addition to those listed above. Please compare the strengths and features of each company and choose the best partner for your private accommodation business.It is important to consider not only cost, but also support and functionality.

Common mistakes in creating a website for private accommodations

The creation of a website for private accommodations should be proceeded with care, as it has a significant impact on attracting customers and branding. However, there are many cases of first-time production failures. Here we detail some common mistakes and how to avoid them.

Failure to select a vendor

Choosing a website production company is extremely important. If you choose a company based on price alone, you may end up with a low-quality website or one that lacks necessary features. In addition, there are many cases in which a client does not thoroughly check the contents of the contract, which can lead to problems later.

I would choose a vendor based on price alone.

If you choose a vendor solely on the basis of low production costs, you may end up with a low-quality website or one that lacks necessary features.In some cases. Inexpensive plans may not include important features such as SEO and multilingual support. From a long-term perspective, it is possible that they may be less effective in attracting customers, resulting in a loss. As a countermeasure, it is important to request quotes from multiple vendors and compare not only prices, but also the services offered, track record, and support system. In addition, word of mouth and reputation can also be helpful. For example,Jalan Business Partner ProgramIt is also useful to refer to the opinions of those who actually operate private accommodations and listen to the advice of experts on sites such as

Not checking the contract carefully.

If you sign a contract without thoroughly checking the details of the agreement, you may incur additional costs later or the website may not be produced as desired.There are possibilities. It is especially important to confirm details such as copyright ownership, number of revisions, domain and server costs, etc. As a countermeasure, read the contract carefully and be sure to ask questions if anything is unclear. It is important to confirm not only verbal promises, but also in writing. If necessary, it is also effective to consult a legal expert.

Mistakes in target setting

If you proceed with the production of a website without a clear idea of who you are targeting, you may not be able to effectively attract visitors. It is important to consider the age range, nationality, travel style, etc. of the target audience and prepare designs and content accordingly.

No clear target audience.

If you create a website without clearly defining who you want to stay on your site, the design and content will be clunky and not appeal to your target audience.There are possibilities. For example, if you are targeting families, you need to list amenities for children and information on nearby parks, etc. If you are targeting businessmen, you need to enhance Wi-Fi environment and transportation access information. To address this issue, it is important to set up personas and create a concrete image of the needs and behaviors of the target audience. For example,Residential Accommodation Management LabYou can learn how to set up personas at sites like

Lack of targeted information

If the information your target audience is looking for is not on your website, it is difficult to make a reservation.It is. For example, if targeting foreign travelers, multilingual support is essential, as is information on sightseeing and access to the surrounding area. In addition, a wealth of photos and videos can effectively convey the appeal of your accommodations. As a countermeasure, it is important to research in advance what kind of information the target audience is looking for and consider the information to be posted on the website. For example, by conducting surveys and analyzing competitor websites, it is possible to identify the necessary information.

Lack of SEO measures

Even if you have taken the trouble to create a website, it is meaningless if it does not appear in search results; neglecting SEO measures will result in sluggish traffic and ineffective customer attraction. SEO measures include keyword selection, setting appropriate title tags and meta descriptions, and optimizing internal links.

Improper keyword selection

If keywords are selected without considering the keywords actually used by search users, it is difficult for them to appear in search results and access numbers will not increase.There are possibilities. By including not only big keywords such as "minpaku" but also niche keywords such as "Osaka guest house for families," you can attract more targeted visitors. As a countermeasure, it is important to utilize tools such as Google Keyword Planner to analyze search volume and competitiveness and select appropriate keywords. Also,How Google handles searchesIt is also important to understand the

Failure to set appropriate title tags and meta descriptions

tag	role	Example of Failure	Success Stories
title tag	Title displayed in search results	private residence	Osaka Homestay｜Clean family-friendly house｜00 Homestay
meta description	Description displayed in search results	We are doing private accommodation.	Clean, family-friendly private accommodation in Osaka City. Accommodates up to 6 people. Fully equipped kitchen, bath, and toilet. 5-minute walk from the nearest station.

Title tags and meta descriptions are important elements that appear in search results and have a significant impact on click-through rates. Including appropriate keywords and writing an attractive description will lead to higher click-through rates. As a countermeasure, it is important to include keywords that accurately describe the content of the page in the title tag, and to describe useful information for the user in a concise manner in the meta description. Pay attention to the character limit as well.

FAQs about creating a homepage for private accommodations

Frequently asked questions and answers about private homepage production are listed below. Please use this information as a reference when considering website production.

How long does it take to produce?

The length of time required to produce a private accommodation website varies greatly depending on the scale and functionality of the website and the production company. If it is a simple template typeAbout 1 to 2 monthsHowever, if you want to implement complex functions in a full custom-made type, you can use the3 to 6 monthsIn some cases, it may take longer than that. It is important to consult with the production company in advance and confirm the delivery date. In addition, the production period may be extended during busy periods, so be sure to schedule your work well in advance.

How much does it cost?

The cost of creating a private accommodation website also varies greatly depending on the type and scale of the website and the production company you request. If it is a template typeTens of thousands to hundreds of thousands of yenHowever, if you need a fully custom-made website with many features and pages, you can use theMillions of yenIt may also cost extra. Other options such as SEO, multilingual support, and system integration may incur additional costs. To get an accurate cost estimate, it is important to request quotes from multiple production companies and compare them. In order to get a sense of the market rate, it is also a good idea toCloudWorksIt is also useful to check reference prices on crowdsourcing sites like

Can it be modified?

Revisions after the website is created are generally possible. However, there may be an additional cost depending on the content of the modifications and the contract. Many production companies will respond to minor revisions free of charge, but in most cases, additional costs will be required for major design changes or additional functions. It is important to confirm the scope of revisions and costs before signing a contract. Also,CMS (Content Management System)By introducing theEasily modify text and images yourself.By considering the introduction of a CMS, you will be able to reduce operating costs and manage your website more flexibly.

Can you work with a reservation system?

Many private accommodation website production companies support integration with external reservation systems. The types of reservation systems that can be linked and the method of linkage vary from production company to production company, so it is necessary to confirm in advance. Typical reservation systems include "Airbnb" and "Booking.com," but it is also possible to link with reservation systems developed in-house. Linkage with a reservation system will facilitate the acceptance of reservations and reservation management on the website, leading to greater operational efficiency.

Can you do SEO for me?

Many production companies include SEO in their services or offer it as an option. Effective SEO will help your website to rank higher in search engines and attract more customers, and requires specialized knowledge of various factors such as keyword selection, internal and external countermeasures, and so on. It is important to check the SEO track record and know-how of the production company and choose a reliable company.

Is multilingual support available?

When targeting foreign visitors to Japan, multilingual support is a must. Many production companies can produce websites with multilingual support. Be sure to check in advance the number of languages supported, translation costs, and systems for multilingual support. By choosing a production company that offers translation services by professional translators rather than automatic translation, you can realize a high-quality multilingual website.

Is responsive support required?

Responsiveness means designing a website so that it will display optimally on a variety of devices, including PCs, smartphones, and tablets. Currently,Responsive support is a must.This can be said to be the case. Google also recommends responsiveness, which is important from an SEO perspective.

What are the advantages of hiring a production company?

There are numerous advantages to hiring a production company rather than creating a website yourself. The main advantages are,High quality design by professional designers, ,Production based on SEO and other expertise, ,Technical support for system integration, etc.These include In addition to saving time and effort, a quality website will help you attract more customers and strengthen your branding.

How do I take pictures?

High-quality photographs are essential for enhancing the appeal of a private accommodation website. By hiring a professional photographer, we can take photos that maximize the appeal of your facility. Also,360 degree camerato provide users with a more realistic lodging experience by offering virtual tours. The cost and methods of photography vary by production company, so consult with them in advance.

(data) item	Contents
Production period	1 month to 6 months or more depending on size and function
cost	Tens of thousands to millions of yen
revision (e.g. of a rule, regulation, etc.)	Possible (fees may be incurred depending on the content)
Reservation system linkage	Possible in many cases (must be confirmed)
SEO	Included in services or provided as an option
multilingual support	Possible (number of languages supported and cost to be confirmed)
Responsive support	indispensable
photography	Professional photographer recommended

If you have any questions not listed above, please feel free to contact the production company.

summary

In this article, we have explained the key points to consider when choosing a residential website production company, 10 recommended companies, and common mistakes. A website is essential for attracting more customers, strengthening branding, and improving reservation management efficiency.

In order not to make a mistake in choosing a vendor, it is important to check the track record and experience, coverage area, production cost, support system, SEO measures, multilingual support, design quality, responsiveness, and so on. Be sure to set a clear target audience and do not neglect SEO measures. It is also a good idea to confirm the production period, cost, and availability of revisions in advance.

Use the 10 recommendations in this issue to find the best production company and create an effective website. Let's aim to attract more customers and grow our business with a successful website creation!

MovetoJapan offers the lowest price in the industry for website creation and marketing support, starting at 148,000 yen!
Consistent support from website creation to customer attraction.

Please contact us for consultation on real estate website production. For more information about our services, click here.