Amazing Effectiveness] How to Increase Sales with an English Website!
Why do we need an English website now?
The Japanese government has set a goal of increasing the number of foreign visitors to Japan to 60 million by 2030. This means that approximately one in five of the Japanese population will be a foreign tourist. * In other words,Only Japanese.This means that a business model that targets the "Mere Old Man" may miss out on a great opportunity in the future. Conversely, now,By creating an English-language website and getting in on the globalization bandwagon, you can stand out from your competitors and seize a great business opportunity.
*From the Japan National Tourism Organization (JNTO) websiteThis is what you can do when you have an English and multilingual website!
Capture inbound demand
The number of foreign tourists visiting Japan is increasing every year. As mentioned above, one out of every five visitors to Japan will be a foreigner.English is the most used lingua franca in the worldIt is. An English-language website is an important tool for attracting foreign visitors, an important target for our clients.
Specific Site Production Examples
English, Chinese, and Korean website production for stores and restaurant businesses
Creation of English and multilingual websites for tourist attractions
English, Chinese, and Korean website production for real estate, hotel, and private accommodation businesses
Creating Global Opportunities
The main attraction of building an English-language website is the ability to introduce business partners not only in Japan but also around the world. Especially for businesses related to global items and services, it is essential to post information in English. By this,Opportunities for international expansion and new market developmentIt will be possible to locate the
Specific Site Production Examples
Creation of English, Chinese, and Korean websites for manufacturers/manufacturers → Buyers from all over the world will be able to contact you
Created English, Chinese, and Korean websites for recruitment information → Received applications from excellent job seekers who are fluent in Japanese
English, Chinese, and Korean website production for real estate, hotel, and private accommodation businesses
Improved brand credibility
An English-enabled website shows that a company has a global perspective and promotes a sense of trust and professionalism. Building an English-language website greatly enhances the credibility of an individual as well as a company. English-language development makes it easier for international business partners toRecognized as a "trusted partnerThis increases the likelihood that the site will be This is especially important for sites related to financial or professional services.
As an example, a consulting firm with international operations is not allowed to establish "international credibility" by building an English-language website and establishing partnerships and collaborations.
Specific Site Production Examples
Consulting firm with international operations → English website establishes "international trust
Main website for a major manufacturing company → Established credibility with multinational customers by creating English, Thai, Chinese, and Indonesian websites
Directly linked to attracting customers and increasing sales! Specific results of having an English website
Specific outcomes of adding English include the following
Search Engine Optimization (SEO) Effectiveness
Adding English content makes it easier for words to be found on international search engines such as Google and Bing. Search traffic can be easily attempted for keywords that cannot be collected on a Japanese site alone, resulting in an increase in website visitors. In fact,Companies with English-language pages have improved their international search rankings, and with it, their conversion ratesThere are many examples of how we have done this.
Specific examples of successful multilingualization
Real estate rental website receives more than 5 times the number of inquiries
Tripled the number of site visitors at the purchase store
Doubled the rate of customer inquiries (conversion rate)
Differentiation from the Competition
Are you having trouble differentiating yourself from other companies? Why is it that the store over there is selling well, but only our store is selling well? Why is it only us? Service and products are not the only areas where you can differentiate yourself from other companies! While many companies only offer Japanese language services, by adding EnglishDifferentiating yourself from the competition is "easy".It can be done.
Specific examples of successful multilingualization
Add an English website in restaurants → Introduce menus and courses in an easy-to-understand manner →.30% increase in foreign customers
Add Korean website on the store website → Introduce products and articles to be readable in Korean →More Korean customers and increased sales
Key to Successful English Additions
There are several important points to consider for effective English-language response.
Professional Translation
The quality of English content is extremely important. By using professional translators, we can ensure accurate and natural expressions.
Accurate translation of technical terms
Culturally sensitive expressions
Optimizing the user experience
The design and navigation of the English version of the site must be user-friendly for the target audience.
Intuitive UI/UX design
Enhanced mobile support
The Importance of Design in English Website Production
The Power of Design to Control First Impressions on Users
In English website production, design determines the user's first impression. The moment a visitor opens a site, whether the visuals and layout are "easy to use" and "attractive" will greatly affect the time spent on the site and the abandonment rate.
An attractive and intuitive design will spark user interest in "seeing more" of the site and generate interest in the content. On the other hand, a complex and difficult-to-use design can cause users to quickly move on to another site.
Moreover, design is more than just an aesthetic element; it is an important foundation for the entire user experience. For example, well-organized information allows visitors to quickly access the content they seek, which greatly increases conversion rates (e.g., purchases, inquiries, etc.). Especially for English-language sites, design that takes into account users from different cultures and backgrounds is key to success.
Attention to detail in color schemes, font selection, and navigation placement will help target users feel a sense of familiarity with the site. Successful production of an English-language website requires a thorough understanding that design is not just about appearance, but is a "strategic element for achieving objectives.
Culturally sensitive design builds trust
What is a culturally responsive design that captures the hearts and minds of users?
When creating an English-language website, incorporating culturally sensitive design is essential to building trust with your target users. When cultural elements are reflected in the design, users feel that the site understands them and makes them feel safe and familiar.
For example, careful consideration must be given to the selection of colors, as they have different meanings in different cultures. While "blue" may symbolize trust and calmness in Western countries, it may have a different meaning in other regions. Research the culture of the target region and try to use colors appropriate to it.
Additionally, font and layout choices are important. Respecting local visual conventions while emphasizing readability will provide a natural site experience. Attention should also be paid to linguistic tone and style. For example, direct and concise language is often preferred in English-speaking countries, while other cultures may prefer more polite and indirect language.
Incorporating culturally sensitive design makes users feel that the site understands them and increases their trust in the site. As a result, it not only increases visitor dwell time, but also contributes to higher conversion rates.
Culturally sensitive design builds trust
What is a culturally responsive design that captures the hearts and minds of users?
When creating an English-language website, incorporating culturally sensitive design is essential to building trust with your target users. When cultural elements are reflected in the design, users feel that the site understands them and makes them feel safe and familiar.
For example, careful consideration must be given to the selection of colors, as they have different meanings in different cultures. While "blue" may symbolize trust and calmness in Western countries, it may have a different meaning in other regions. Research the culture of the target region and try to use colors appropriate to it.
Additionally, font and layout choices are important. Respecting local visual conventions while emphasizing readability will provide a natural site experience. Attention should also be paid to linguistic tone and style. For example, direct and concise language is often preferred in English-speaking countries, while other cultures may prefer more polite and indirect language.
Incorporating culturally sensitive design makes users feel that the site understands them and increases their trust in the site. As a result, it not only increases visitor dwell time, but also contributes to higher conversion rates.
Secrets to Successful SEO for English Language Websites
Specific steps to improve search rankings
SEO (Search Engine Optimization) optimization is essential to the success of an English website. The first step is to research keywords that are appropriate for your target market. Instead of simply using keywords translated from Japanese, you need to be aware of local language and search trends.
For example, even a single word like "cheap" or "affordable" can make a big difference in which expression is natural to users in a given region. This cannot be ignored.
In addition, be thorough in your on-page SEO basics. It is important to include appropriate keywords in meta tags, headers, and ALT text to clearly communicate the content of the page to search engines. In particular, the title tag and description are important elements that encourage users to click, so make sure they are attractive and concise.
Mobile responsiveness also has a significant impact on SEO. In today's world where many users access the site from their smartphones, it is imperative to implement responsive design and optimize page loading speeds. This improves the user experience and increases search engine ratings.
Finally, it is also important to obtain quality backlinks. Links from reliable sites increase domain authority and improve SEO performance. Combined, these measures will help English-language sites reach a wider audience and lay the foundation for global success.
summary
Adding English to your website is an important step in expanding your business globally. There are many benefits, including expanding your potential customer base, enhancing your brand, and improving SEO. Incorporate professional translation and proper site design to ensure effective English support.