Many successful cases】Attracting overseas customers with your website! Successful Strategies for Attracting Inbound Customers
Table of Contents
- 1. the importance of a website in attracting inbound customers
- 1.1 What are inbound measures?
- 1.2 Role of the website in attracting inbound customers
- 1.3 Successful examples of inbound-focused websites
- 2. key points for creating a multilingual website
- 2.1 Why multilingual support is essential
- 2.2 How to choose the right CMS for a multilingual site
- 2.3 How to effectively translate and localize content
- 3. a Google Maps search strategy (MEO) to make your store easier to find
- 3.1 What is MEO?
- 3.2 Basic MEO Measures
- 3.3 Use and Management of Word of Mouth
- 3.4 Use of regional keywords
- 4. languages to be handled by the inbound website
- 5. inbound support! Different color impressions in different cultures and regions
- 5.1 The cultural significance of color and its importance
- 5.2 Impressions and applications of colors by region
- 6. introduction of annual events and timing of travel plans
- 7. SEO for inbound sites
- 7.1 What are the basics of inbound SEO?
- 7.2 SEO Considerations for Multilingual Sites
- 7.3 Keyword Strategy for Foreign Users
- 8. inbound website design and usability
- 8.1 Key design points to be received by foreign tourists
- 8.2 How to improve usability of inbound sites
- 8.3 Importance of mobile-friendly design
- 9. social networking collaboration and inbound marketing
- 9.1 Methods of attracting inbound customers using SNS
- 9.2 How to effectively link inbound websites and SNS
- 9.3 Successful SNS Operations and Factors
- 10. operation and improvement of inbound website
- 10.1 Importance of regular content updates
- 10.2 User Analysis and Improvement Methods
- 10.3 Tips for maintaining an inbound website
1. the importance of a website in attracting inbound customers
1.1 What are inbound measures?
Inbound measures are marketing activities targeting foreign tourists and business customers.refers to the following. The inbound market is growing as the demand for tourism and business to Japan increases. Therefore, it is becoming increasingly important to disseminate information through websites and new ways to attract customers.1.2 Role of the website in attracting inbound customers
Websites are an important way for foreign tourists to gather information before visiting JapanIt is. For example, when foreigners planning a trip look up information on tourist attractions, hotels, and restaurants, they are more likely to be interested in a place if the website is well designed. We can appeal to more foreigners by providing information on tourist attractions, business hours, prices, directions, etc. in various languages such as English and Chinese. Also, if the design is easy to view on a smartphone, it will make it easier for foreigners to check the information while on the move, which will encourage them to actually visit the place. Furthermore, a mobile-responsive design is also a must. Since more and more foreigners are accessing the site from their smartphones, a mobile-friendly site will be more effective in attracting visitors.1.3 Successful examples of inbound-focused websites
As an example of a successful inbound-focused website, we would like to introduce a real-life case study from the tourism industry. For example, the Fushimi Inari Taisha shrine in Kyoto operates a website in many languages, including English, Chinese, and Korean. As a result, access from foreign tourists has been increasing rapidly, and the number of actual visitors has also increased. The website provides easy-to-understand explanations of the shrine's history, events, and methods of worship, allowing foreigners to grasp information well in advance. Also, Tokyo's "Don Quijote" is,Multilingual online storestarted so that foreign tourists can buy products even after they return home. In this way, we can attract more customers by creating a website that is easy for foreigners to use.2. key points for creating a multilingual website
2.1 Why multilingual support is essential
Multilingual support is essential to provide information that is easy for foreign users to understand. When you visit a foreign country, don't you feel a sense of familiarity just by seeing a menu or signboard in Japanese? EspeciallySignificantly increased visitor utilization by supporting key languages such as English, Korean, and ChineseThe data shows that sites with multilingual support tend to increase the time spent by foreign visitors by more than 30% on average. Data shows that sites with multilingual support tend to increase the average time spent by foreign visitors by more than 30%.2.2 How to choose the right CMS for a multilingual site
Selecting the right content management system (CMS) is important for efficient multilingual support on your website. For example, we recommend using a CMS such as WordPress or Wix, which offers a wide range of plug-ins and tools for multilingual support, making it easier to manage.2.3 How to effectively translate and localize content
In addition to translation, it is important to localize (localize) content to suit the local culture.It is. By using expressions that take into account the culture and customs of the target country or region, rather than simply translating directly, you can gain the understanding and trust of your visitors. For example, the Japanese word "wabi sabi" is a word unique to Japan. Each of these languages, of course, has its own foreign language, so it is very important that catchphrases and important messages be modified by native speakers, not translations.3. a Google Maps search strategy (MEO) to make your store easier to find
3.1 What is MEO?
MEO (Map Engine Optimization) is an optimization technique to make stores and services more prominent on Google MapsIt is. Most westerners decide which shops/tourist destinations they want to visit by looking at reviews and photos from Google map. Therefore, it is especially important for local customers and tourists to be able to find your store easily. By appearing higher when searched on Google maps, more people are more likely to visit your store. For more information about MEO, please contactthis way (direction close to the speaker or towards the speaker)to.3.2 Basic MEO Measures
The basics of MEO strategies include preparing your Google My Business information accurately and attractively. For example, accurately entering the store's name, address, and phone number (NAP information), and enhancing business hours, photos, and services will improve credibility. It is also important to set up your categories appropriately and to regularly update your information with the most up-to-date information.3.3 Use and Management of Word of Mouth
Word of mouth is one of the factors that can greatly influence rankings in Google Maps search results.The more highly rated a restaurant is, the more likely it is to appear at the top of search results. Not only asking customers to write reviews, but also politely replying to the reviews you receive will increase your restaurant's credibility. In particular, be proactive in responding to word of mouth from foreign tourists, as they can have a significant impact on other tourists.3.4 Use of regional keywords
Using keywords that include the name of a region will make it easier for your store to appear in search results in a specific area. For example, by including regional keywords such as "Shinjuku Cafe" or "Shibuya Ramen" in your Google My Business description or post, you can promote your store to users searching in that area. This will make it easier for local customers and tourists to find your store.4. languages to be handled by the inbound website
Create an English website!This is because only a limited number of people in the world can understand Japanese, and most foreigners are unfamiliar with the language. Therefore, English is the most accessible language to the largest number of people and is very effective as an inbound website.
In fact, about 20% of the world's population can understand English.It is said that many foreigners, especially those visiting for tourism or business purposes, use English.
In addition to English,Korean and Chinese language support is also recommended.It is. This is because most tourists visiting Japan come from South Korea and China. According to data from the Japan National Tourism Organization (JNTO), of the foreign visitors to Japan in 2019,Approximately 271 TP3T came from China and 241 TP3T from Korea. By catering to visitors from these countries, the site can be made more visitor friendly.
However, if the target geographic area is extensive, creating a website in all languages can be very expensive in terms of production and operating costs. Specifically, it consumes a great deal of resources, including time and effort. Therefore, it would be efficient to focus on major languages such as English, Korean, and Chinese first, and then add other languages as needed while monitoring the effectiveness.
5. inbound support! Different color impressions in different cultures and regions
5.1 The cultural significance of color and its importance
Since colors have different meanings and impressions in different countries and regions, it is important to understand the cultural meaning of colors in your target country when creating an inbound website. For example, in Japan, "white" symbolizes cleanliness and purity, but in other countries it may have a different meaning. In some parts of Asia, white may be used as a color for "mourning. By taking these cultural backgrounds into consideration when choosing colors, you can make a good impression on your visitors.5.2 Impressions and applications of colors by region
| Region/Country | variety | Cultural Meaning and Impression | Application examples |
|---|---|---|---|
| Japan | white | Cleanliness, purity, holiness | Background of the website and areas where you want to create a clean look. |
| Asia (China) | red | Good luck, prosperity, blessings | Emphasis on celebratory and positive messages |
| Asia (India) | orange | Sacredness, religious importance | Information on religious affairs and traditional events |
| Europe | green | Reliability, safety, serenity | Corporate and public institution websites, areas where you want to create a sense of trust |
| North America | green | Nature, growth, security | Areas for environment-related content and relaxing effects |
| Middle East | money (written before an amount) | Wealth, prosperity, holiness | Introduction of products or religious symbols to create a sense of luxury |
| Africa | yellow | Happiness, energy, light | Lively events and cultural introduction content |
6. introduction of annual events and timing of travel plans
6.1 Introduction to Annual Events and Timing of Travel Plans
In addition to color selection, another important aspect of an inbound-oriented website is the introduction of annual events. In particular, foreign tourists visiting from afar tend to plan their trips early. For example, data shows that travelers from the U.S. begin planning about 120 days before their trip. For these well-planned travelers, it is very effective to introduce information on annual and seasonal events in Japan. For example, introducing cherry blossom viewing spots in the spring or foliage viewing spots in the fall can help visitors decide when to travel. Also, highlighting different seasonal attractions, such as summer festivals or winter illuminations, will add value to the site and attract more visitors. In this way, providing information tailored to the time of year in which visitors are interested will help them plan their trips and ultimately increase the effectiveness of the site in attracting visitors.7. SEO for inbound sites
7.1 What are the basics of inbound SEO?
Inbound SEO refers to devising ways to appear higher in search results in foreign languages. For example, when searching for something on Google, most people only see the first page of results, right? Sites on page 4 or 5 are rarely seen. That is why it is so important to appear at the top of the search results.Specifically, keywords should be chosen based on what words are likely to be searched for in foreign languages, and search engine optimization should be tailored to the region.
7.2 SEO Considerations for Multilingual Sites
SEO for multilingual sites requires appropriate settings for each language. For example, it is important to set the meta tags and URL structure according to the language. In addition, to ensure that search engines such as Google can correctly understand the language of the page, a "Hreflang tag" is used. By using this tag, you can make sure that pages in each language are correctly registered with the search engine and displayed in the appropriate search results.7.3 Keyword Strategy for Foreign Users
In your keyword strategy for foreign users, it is important to choose search terms that are appropriate for the country or region in question. For example, it is a good idea to set specific words such as "Tokyo hotels" for people looking for hotels in Tokyo, "Kyoto temples" for people looking for shrines in Kyoto, and so on. By using this strategy, you will be able to provide your target audience with the information they are looking for and increase traffic to your site.8. inbound website design and usability
8.1 Key design points to be received by foreign tourists
8.2 How to improve usability of inbound sites
Usability, or "ease of use," is important for visitors to find a site easy to use. For example, reservation pages for tourist attractions and contact forms should be placed in prominent locations so that anyone can find them quickly.If foreigners planning a trip to Hokkaido can easily find the ski resort's reservation page, they are more likely to say, "Let's stay here!" it will be easier for them to think, "Let's stay here! The overall structure of the site should also be designed so that visitors can reach the desired information without getting lost. This will allow users to obtain information smoothly and increase site satisfaction.
